Cradles to Crayons
Nourishing A Community
After expanding its early education and care services, Cradles to Crayons enlisted Flint Stone Creative Agency to create two brand videos, capturing the essence of Cradles to Crayons childcare services and spotlighting the staffers. The brand videos serve as a first step in generating brand awareness for families of the Lansing community seeking childcare and for early childhood educators looking to join a dynamic and loving team.
Captured In Action
A clear understanding of the brand was essential in conceptualizing impactful brand videos. The brand identity for an early childcare center needed to reflect the quality of care and love given to the children in their care. We utilized the word dynamic in our messaging as it aligned perfectly with the mission of dynamic learning and established a connection to potential families and childhood educators.
Establishing A Voice
We knew it was valuable to establish how intentional Cradles to Crayons is as a child care and early learning center. Their mission expands beyond child watch, contributing to the fundamental development of children within their local community. Going beyond child watch, Cradles to Crayons provides individualized attention that improves a child's ability to relate as they grow.